Thinking about ways to increase your revenue this year? Incorporating stronger marketing may be on your shortlist of items to tackle!

Marketing an endodontic practice, or promoting the services of a part-time in-house endodontist, can be an essential way to attract new patients and grow your practice.

As you probably know, running a successful endodontic practice requires more than just clinical expertise. In today’s competitive healthcare environment, it’s essential to adopt effective strategies that not only enhance patient care but also boost profitability. 

This article summarizes learnings from the Dental Learning CE webinar "The Dental Microscope Is Not a Luxury, It's a Need in Dentistry" hosted by Juan Carlos Ortiz Hugues, DDS, CEAS. Dr. Juan Carlos is an Endodontist practicing in Panama. He is a Global microscope user and has recently published “Ergonomics Applied to Dental Practice” published by Quintessence. He lectures globally on ergonomics using a microscope.

Many believe becoming a dentist means seeking to be a lifelong learner. Not only is the nature of dentistry ever-evolving, but, of course, every state dental board has continuing education (CE) requirements to maintain your license each renewal period.

This article references thoughts summarized by Kevin Ohashi Lopez, MHA, BSDH, RDH & Claudia Walder, BSDH, BA, RDH, CDA in their article published on RDH Magazine titled "Crystal-Clear Vision: Dental Operating Microscopes in Modern Dentistry". We've incorporated insights from Global Surgical based on our 30 years in the dental microscopy field.

Dentistry is a physically demanding profession that requires dentists to spend long hours in precise, sometimes awkward positions. With advancements in technology, dental practitioners now have various tools at their disposal that can significantly prolong their careers.

In your line of work, precision requires visualization. After all, your visual feedback will reveal details required to perform your best.

Over the course of our 30 years trailblazing in dental microscopy, we've seen a lot of big changes in endodontic practice and dentistry as a whole. Technologies like CBCT, as well as innovations like burs and files, have substantially improved clinical outcomes and made the workflows of root canal treatment as seamless as possible.

The American Association of Endodontists (AAE) hosts many events aimed at advancing the field of endodontics through education, research, and professional development. Among these, the annual APICES (Advanced Program in Clinical Endodontics) event stands out as a cornerstone for students and educators alike. Designed specifically for endodontic residents, this event provides a unique platform for learning, networking, and professional growth.

In the evolving field of dentistry, the integration of advanced technologies has significantly transformed how dental professionals diagnose and treat patients. One such transformative technology is the dental microscope, which has revolutionized various dental procedures by providing enhanced visualization and precision.

Across the country, GPs are finding success expanding their service offering to perform in-house root canal treatments. If this is a prospect for your practice, you'll need to identify the cases you can support in-house and refer the more complex cases to the local endodontist.